PUBLISHED ARTICLES

Paul Martin as OTT Contributing Editor @ The Broadcast Bridge
including Author of The Big Guide to OTT (2024)


The World of OTT series (2020-21) and the D2C Broadcaster series (2022-23) look at the technology and business realities, shifts and trends as OTT video becomes the mainstream method of consuming media content.  

The OTT Big Guide series (2023-) bundles together previously published and updated articles into a new themed format. The Big Guide to OTT - The Book, a collection of 31 thought leadership articles, was published in 2024.

The Streaming Tsunami series (2023-) discusses the huge wave of consumer demand moving fast towards the Media, Telco and CDN industries, and considers how we can technically and commercially solve for it.  

Industry thought leaders from broadcasters, content providers, broadcast service providers and media technology businesses contribute to the published articles.

All the aforementioned articles are shown below, and link out to The Broadcast Bridge website.

The World of OTT

D2C Broadcasters

A New Streaming Architecture for Broadcasters - Pt1

March 2022

Read

The Streaming Tsunami

The Wave

March 2023

Various contributors

Read

The OTT Big Guide Series

  • The OTT Big Guide - OTT Beginnings

    Principles & Terminology of the OTT Ecosystem

    Read

  • The OTT Big Guide - Content Origination

    OTT Content Origination, Storage, and CDN Selection

    Read

  • The OTT Big Guide - Customer Experience

    Personalising content for maximum impact, How D2C Streamers are evolving the viewer experience, and How Devices drive OTT Streaming

    Read

  • The OTT Big Guide - Managing Latency

    Optimising Encoding and Contribution for Live OTT, How to achieve Broadcast-Grade Latency for Live Video Streaming

    Read

  • The OTT Big Guide - Assuring Viewer QoE

    Assuring QoE from the Network side, Monitoring from the Network side, Understanding the Client-side OTT CX

    Read

  • The OTT Big Guide - Quality of Experience

    Minimizing OTT Churn Rates Through Viewer Engagement, The Business Cost Of Poor Streaming Quality

    Read

The Big Guide to OTT - The Book


The Big Guide To OTT ‘The Book’ provides deep insights into the technology that is enabling a new media industry. The Book is a huge collection of technical reference content. It contains 31 articles (216 pages… 64,000 words!) that exhaustively explore the technology and business models of OTT and streaming services.


Register on The Broadcast Bridge for free to download your copy.


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Fixing the Internet (for Video)

There seems little doubt that the consumer transition towards streaming is on a steep growth curve, but what will the new ecosystem look like? Is internet infrastructure ready to handle the bandwidth demands of full-scale streaming?


Streaming delivery is dependent on sufficient bandwidth within strategic pathways at Origin, CDN Edge, ISP Core Network, and Access Network. The big picture challenge discussed here is that if demand for video streaming scales as anticipated, existing infrastructure does not currently have sufficient capacity. The challenges have evolved since 2023 but remain largely unresolved.


Register on The Broadcast Bridge for free to download your copy.


Download